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Velvet Apple is promoted by Hoteliers, hence they understand the minuteness of the Business. Our CEO - Mr. Sangeet Seth in his last job was Director - Revenue Management and Electronic Marketing for 10 years at the corporate office of Oberoi Group.
In year 2000 he launched Online Hotel Reservation Pvt. Ltd (OHR), with the objective to act as an outsource company on electronic channel distribution and revenue management for non- branded hotels. Today OHR boasts of 150 hotels on its platform worldwide. OHR is also first Indian reservation company to own it own chain code "CK" and launch its own soft brand blaCKpepper Hotels
For the past 10 years he has been consultant to chains like - Taj Group, The Leela, The Park, ITC Group, Fortune Hotels, Elite Hotels Bahrain, and Kurumba Maldives on Electronic Marketing, Revenue Management and Sales. He is also visiting faculty at Radisson School of hotel Management.
In the year 2009, he launched Velvet Apple Hotels in GK-1 with the objective to provide simple yet elegant stay to travellers. At Velvet Apple Hotels, most important part is Experience, whether it is from room or services. Each factor is looked into minutely. With his experience of consulting with cross section of hotels, we always strive for higher level of guest satisfaction.
Velvet Apple Hotel in its past one year of operation, has earned a lot of appreciation with both Corporate as well as Leisure travellers. With most focused sales team, world class electronic distribution support systems, central reservation systems & domestic sales offices, we have been able to maintain our revenue streams without compromising on quality of rooms and services. This has been possible due to innovative management techniques, decentralized approach, empowerment to teams, revenue management techniques, aggressive sales and marketing approach and back up from leading provider on e-distribution OHR. We are constantly researching to explore the changing needs of our guests and implement the same in best possible way. |
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Provide the highest return for its owners & great value for money for its customers, in all market segments. To change the mindset of customers regarding effective and efficient servicing in the guest house market |
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Create hotel products that offer the highest standards and sense of value for money to our guests, and generate superior returns for the owners. |
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Create management and operating systems that ensure consistently high standards and ever improving performance of the franchised hotels for greater profitability. |
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Provide an extensive sales and marketing network through our International and Regional Sales Offices. |
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Develop human resources and provide managerial expertise for the hotels. |
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Velvet Apple Hospitality provides a range of services for management and operation, for improving professional standards of the staff, and ultimately building up profits. |
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| Hotel development, project planning, technical and pre-opening services. |
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Guiding owners on all aspects of hotels and pre opening requirements. |
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Planning & ordering of VELVET APPLE QUALITY items as per the requirements of the unit which include - room amenities, bathroom amenities, kitchen equipments, Furniture and fixtures, Machinery, Linen at the best possible prices through our network of suppliers. |
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Provisioning and utilization of space as per the requirement of the hotel day to day operations. |
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Guidance with regard to the Legal formalities for obtaining various approvals for operating the hotel |
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Planning and Building of the website of the hotel and linking the same with the group website |
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Setting up of the reservation system in place |
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up-linking the hotel on the international platforms over the internet |
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Linking of the hotel with our sales teams network and the world wide agents |
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| Sales and Marketing |
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Sales and support through our various sales offices at various locations across India |
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Emailing to our strong database of more than 20,000 bookers worldwide |
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Marketing and branding of the unit as per VELVET APPLE STANDARDS |
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Product photography |
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Participating in various trade shows |
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PR activities |
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Brochures conceptualization |
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Revenue management strategies |
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Sales and marketing budgets |
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| Human Resources and Training |
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Quality Assurance Inspections |
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Planning & Recruitment of manpower as per the unit minimum requirements |
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Velvet Apple Management will constantly insure that all the operations of the hotel are at all times being monitored closely and inspected to |
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MLegal formalities with regard to the labour laws |
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carry on with the standardized systems and procedures. |
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Training and the development of the staff as per VELVET APPLE STANDARDS |
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Yearly Budgets |
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| Financial Planning |
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| Planning of the yearly Operational Budgets, Marketing budgets, Branding budgets & Revenue budgets |
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Velvet Apple Hotel is located close to Nehru Place,
the commercial hub of New Delhi, Okhla Industrial Estate and
Pragati Maidan-the international exhibition grounds.
Some of the city’s up market shoping centres are close to the hotel, with GK I and GK II, M Block a walking distance away. |
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| Airport: 30 minutes drive from domestic airport
and 45 minutes from international airport. |
| New Delhi Railway Station: 30 minutes drive. |
| Nizamuddin Railway Station: 15 minutes drive. |
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